8 Secrets To Conquering The Internet
by Marige OBrien
While some marketers struggle for years to earn enough money to
pay the bills, others zoom to the top, their sites exploding
with traffic and their in-boxes flooded with order and payment
statements. Why? How do these marketers differ from the rest?
Are they smarter? Braver? Do they invest more wisely or have
more money to invest? Do they know the right people?
No. In fact, there's only one real differencde between them and
the rest of the internet marketing community. In a word:
Attitude.
They aren't intimidated by the internet -- they eat it for
breakfast. Like ancient conquerors, they plunge into the vast
sea of the internet, heedless of its tempermental storms,
jutting their jaws at the giant terrors that it holds while the
rest of us shiver on the shores, barely daring to get our toes
wet.
Of course they've been knocked down, beaten back and have the
scars to prove it. But with each beating, their determination
only strengthens and, as the sting of defeat fades, they learn
from their mistakes. Most of all, they never, ever give up and
never question their resolve. They will make it or die trying.
Thinking like a conqueror: THIS is the first and most elemental
step to becoming one. Because of this, they take swift, decisive
action, they reach out and grab what they want and they don't
take "no" for an answer.
Okay. Great. But what does this mean to the average person? Can
anyone be an internet conqueror or do they have to be born that
way?
CONQUERORS ARE MADE, NOT BORN Attitude is everything. Attitude
influences thinking patterns, which decides a course of action
which, ultimately, leads to success or failure. Like the old
saying goes, "the only true failure is the one who gives up."
And the ones who give up don't have the attitude to continue on.
So attitude is the #1 secret to conquering the internet. Below
is all 8 secrets, some of which may shock those still cringing
at the shoreline. It's not necessary to do all of them, if
indeed that's even possible since each can become quite
demanding. And these are not all-inclusive, since there are
probably new and better ways coming out every day. But each
demonstrates the difference in attitude and thinking of a
marketer and an internet Conqueror.
1. ATTITUDE Marketers follow once the way has been cleared.
Conquerors forge ahead.
2. CREATE A PRESENCE Marketers tend to stay in the background,
creating pages and adding their links, but never making
themselves available to the general public. Conquerors create a
specific "presence", a personality that distinguishes them from
others. This attracts attention, which also attracts sales. They
do this by...
3. START AN ORIGINAL NEWSLETTER Marketers read newsletters;
Conquerors write them. If this seems daunting, begin it as a
blog with an RSS Feed. Do NOT use a pre-written system or import
other's content. The key is to create something unique that
cannot be duplicated.
4. PUBLISH AN EBOOK Marketers read ebooks; Conquerors write
them. It doesn't have to be very long, just original and
informative. If this seems like too much, start by publishing
articles. Once 10-15 articles have been written, re-write them
into one cohesive collection.
5. START AN ARTICLE SUBMISSION SITE Marketers submit articles;
Conquerors run the submission sites. Again, this software is
available, in some cases, for free. By doing this, both authors
and newsletters come to the Conquerors' site, instead of vise
versa.
6. START A FORUM Marketers go to forums; Conquerors create
forums and draw others to them. The key to this is finding a
niche that has no forum and starting one. There are programs
that offer free forum programs on the internet. But be prepared
to set policy and moderate the forum, as well as promote it.
7. CREATE A SEARCH ENGINE Marketers submit to search engines;
Conquerors run them. Again, the software is available online.
There are even some that, to some extent are self-automated. The
only set up involved is writing a simple letter to the
submission services, asking that they include your site in their
listings.
8. CREATE A HOMEPAGE Marketers have a home page; Conquerors
provide them. A home page may require a bit more set up,
bandwidth and maintenance than other options but, by creating a
home page, a conqueror draws regular visitors to themselves and
a revenue source for posting ads.
There is a recurring theme in each of these examples. That is,
to do something which organically attracts visitors. So the
final difference? Marketers run after visitors; Conquerors
attract visitors to them.--mo
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