Sell More with a User-Friendly Web Site - Revised
by Leva Duell
Follow these tips to make your web site user friendly and
increase sales.
Make it easy for prospective buyers to find what they are
looking for.
Easy navigation is essential to keeping prospective buyers at
your site. Provide plenty of links on your home page, giving
visitors an overview of your web site's content and choices.
Provide links to your home page and main sections (such as your
order form, contact page, products, and articles) on every page.
Visitors may not visit your pages in the sequence you would like
them to. Provide a site map (table of contents) if your site has
more than twenty pages. Make sure all links are working.
Make your web pages easy to read.
An easy-to-read, professionally-designed web site can maximize
your sales. Use color and spacing to make your web pages easy to
read. Dark text on a light background is easy to read. Avoid
text on dark and busy backgrounds. A hint of color softens the
screen. Break up your sales copy into short, easy-to-read
sections and use subheadings to highlight benefits. Split up
long pages into several pages.
Keep pages short.
Visitors should be able to see the important information,
especially on your home page, without scrolling down. Studies
show that more than half of the web surfers never scroll down
past the first screen of information, so provide your benefits,
site description, and USP at the top of the page.
Make it easy to contact you.
Provide your phone number, email address, and URL (web address)
on every page. This will make it easier for people to go back to
your web site.
Speed up your web site.
Your web site's speed has a significant impact on user loyalty.
A slow web site will cost you sales. Visitors won't wait more
than 10 seconds for your web pages to load. Make your home page
fast loading to keep visitors at your site.
A user-friendly site will sell more. Make your web site user
friendly to keep visitors at your site, read your sales
materials and buy from you.
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