HOW TO BUILD ANY MLM BUSINESS -- FAST
by Bob Leduc
"How can I find a lot of new prospects and sign them up without
spending much money?" That's the most common question I hear
from new MLM distributors.
It's not as difficult as it sounds. I've used the following 5
step system many times to successfully find new prospects and
close sales -- fast. It's inexpensive to use and works for
building a business on the Internet or in traditional ways. You
can copy this same system to build your MLM business.
STEP 1. TARGET A NICHE MARKET
Maybe everybody can use what you offer. But that doesn't mean
everybody will take the time to consider it. You'll get the
largest number of sign-ups with the least amount of effort and
at the lowest cost by targeting a niche market.
A niche market is a group of potential customers who share
common characteristics making them especially receptive to what
you offer.
I recently met a distributor for an MLM company selling health
and nutritional products. She found a list of health club
members who also subscribe to a magazine about starting a
business. The combination of these 2 special interests created a
good niche market for her. It's her primary source of new
distributors.
STEP 2. GENERATE LOW COST INQUIRIES (LEADS)
Use small ads, postcards and other low cost methods to generate
inquiries (or web site traffic) from prospects in your targeted
niche market. Prospects in your niche market are very interested
in what you offer. Therefore, you'll be able to sign-up a higher
than average percentage of the inquiries from them.
Generating leads also enables you to collect contact information
you can use to follow up with prospects who don't take action
the first time they see your offer. For example, you can direct
inquiries to your web site where you also offer a free report or
newsletter by email. Once you have the prospect's email address
you can follow up periodically with new offers.
STEP 3. CREATE A BURNING DESIRE
You'll get more sales and sign-ups by appealing to emotion than
by appealing to logic. Your web site, sales letters, video/audio
tapes and other sales tools should dramatize the emotional
rewards your prospect gets from using your company's products --
or by becoming a distributor in your downline. For example, to
promote the business opportunity, describe how a successful
distributor spends his or her ideal day. Create a burning desire
to begin enjoying this lifestyle.
TIP: Evaluate the effectiveness of sales tools available from
your company or upline. If they don't produce results for you,
develop your own. I know many MLM distributors who get a much
higher response from postcards they created than from the
postcards supplied by their company.
STEP 4. STIMULATE IMMEDIATE ACTION
Many prospects procrastinate after they make the mental decision
to sign up with you. They get distracted by other things. Their
interest begins to fade and they never do it. You can avoid
losing them by rewarding immediate action and penalizing
procrastination. I know of one distributor who refunds his sign
up bonus to new distributors -- but ONLY if they sign up within
48 hours of receiving his "special offer".
STEP 5. FOLLOW UP
Most prospects won't take action the first time they investigate
your offer. That's why it's important to collect the contact
information I mentioned in Step 2.
Follow up with new prospects every few days for the first week.
If they don't sign up, store their names and addresses and
follow up with them every month during the next 6 months. You
can often double your business volume by following up with
prospects.
Copy this 5 step selling system to generate both new customers
for your company's products and new distributors for your
downline. It's highly effective. It's very low cost. And it
works both online and offline.
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