Make Money with Adsense The Basics
by Darren Yates
Adsense is probably one of the quickest and most powerful roots
to website profits with the easy implementation of a simple
snippet of code. If used properly it can generate a great
passive income for any site. But that's the crux if you're not
placing the right Adsense code in the right style and in the
right position on your pages then you're actually losing money.
Apart from the ease of implementation the results you can
achieve are fast and they can also be surprising and exciting.
The first thing to do when considering Adsense is to research
your keywords. Research your market if you're adding Adsense to
an existing site or explore niche markets if this is a new site.
Examine keywords and keyphrases from the market that get the
most searches on the search engines. There are a number of sites
and software tools that will allow you to do this some of them
even giving you the click costs, essentially how much you will
make per click on an ad.
Select say 10 keywords or keyphrases and then consider your site
content or for best results create new content. Unique and
keyword rich articles related to your site theme work well. Use
your 10 keywords to choose an article theme and then create an
article for each keyword. Aim to have around 3% keyword density
for each article. Keyword density is the number of times your
keyword appears in relation to the number of over all words in
the article.
Be sure to make your article informative and grammatically
correct. Badly written articles, focused on SEO only, will do
you no favours and often turn visitors away and maybe pop up on
the search engine radar, which could mean a slip in your site
rankings. Think long term here. There is no reason that, once
set up, your Adsense site wouldn't continue to bring in a
passive growing income for years to come.
Once you have your articles build your site.
Now before you insert the ad code you should consider two
things, the styling of the ads and the positioning. The styling
is possibly the most important. A badly styled ad in the perfect
position on your page will get a poorer click through rate than
a well-styled ad in the same position.
The best click through rates, when it comes to styling, have
been proven to come from removing the ad borders and setting the
background colour to match your page background colour.
Essentially blending the ads into the page and getting them to
look like part of the page content. You should also have the
colour of the links on your page match those of the ads.
Next consider the positioning of your ads. Place your ads where
site visitors are most likely to click on them. Research shows
that the top left of the page is the first spot to draw the eye
and in turn get the most clicks. The new format 'Ad Links' work
well here. The other hotspot is directly within the body of your
content. The square formatted ads at the top right of your body
copy work best here.
The correct styling and positioning of your ads is crucial for
better click throughs and higher payouts.
You will get clicks on your ads almost no matter where you place
them if you have enough site traffic. But styling and
positioning them properly from the start can triple or more your
click through rates.
Adsense has good tracking statistics that allow publishers to
track their results across a number of sites on a site-by-site,
page-by-page basis. You should make the most of this facility to
learn which ads are performing the best and fine-tune them
accordingly to improve your results.
Finally, you have the option to use image ads instead of text
only. But, the average Net user is sophisticated enough now to
ignore image based ads. They're now almost universally blocked
subconciously by Net users as advertising. Stick to text ads
only. Be sure this is set in your account you can do this in 'My
Account'.
To really start making money with Adsense, you should have a
definite focus on what you want to achieve and how you will go
about achieving it. Set income goals day by day and work to
increase your income by tweaking your pages and adding more
keyword targeted content.
Consitently improving your site and introducing new content will
see your Adsense profits grow.
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