How To Recruit 100 Distributors A Day
by Jonathan Street
Facts & Myths of Multilevel Marketing How To Recruit 100
Distributors A Day, Every Day Of The Week!
I was exploring the internet jungle a few weeks ago when I
stumbled upon what appeared to be an open MLM forum, however it
had pretty much been taken over by distributors for one dominant
opportunity. Dare any member from a subordinate MLM species
wander into their domain and there would be a frenzy of activity
to see who could convince the newcomer that their MLM program
was superior -- and from the looks of their on-line
conversations, they were succeeding.
The lure wasn't the promise of quick and easy wealth, for there
was actually little mention of high incomes. Nor was it the
miraculous benefits of their amazing product line. Instead, they
were trading recruiting figures. Massive recruiting figures.
One had recruited eleven people his first day in the business.
Another claimed she built a downline of over 3,500 by her second
month. Yet another claimed the company as a whole had gained
over 180,000 distributors since January. And yes, one even
claimed he had "personally recruited 100 people in a single day!"
This would all be very impressive -- if I could pay my rent with
distributor applications.
It's fascinating how the marketing trends in this industry
evolve from year to year. In 1991 and '92 everyone bragged about
how much their top earners were making. In 1993 and '94 everyone
was hyping their company's total monthly sales or sales growth.
And around the middle of this time span I remember there was a
short lived phase where the age of a company seemed most
important. Today, everyone's talking about how many distributors
their company has. It seems we've now entered a phase in the
cycle where what is actually the least important factor is now
considered the most important!
To create a marketing advantage, the "in" thing now seems to be
how to redefine "distributor" so as to claim the highest
possible number of them. For example, the above MLM program,
along with several others now entering make-believe momentum,
all have a free sign up system via an 800-number (In fact, in
some of these programs you can even sign up distributors without
them knowing you did it.) So, retail customers now routinely
sign up as "distributors" to get the product at wholesale.
Several companies now allow their distributors to sign up their
spouse, or any family members, and some even allow you to sign
yourself up as many times as you wish! While others, like the
above mentioned company, technically forbid such practice, their
distributors are doing it anyway and without consequence. So
while they may only gain 200 actual distributors next month,
they may be able to claim an increase of over 1,000
distributorships.
The technique used above is to simply give out sequential ID
numbers to anyone who orders even a single product, one time,
and to all the positions occupied by each distributor. Then,
call each ID number a "distributor".
Another way to make sure that this number always increases is to
never purge your inactive distributors. Technically, a company
can't terminate a person for not ordering product (while MLM
companies, like any direct sales company, can require a sales
quota to earn commissions, they can't require a product purchase
just to maintain distributor status). Instead, most will place
non-ordering distributors in an "inactive" file and simply
remove them from the distributor hierarchy. Some, however, will
continue to count these people in their total distributor figure
since they are, technically, still distributors.
Most MLM companies have some sort of annual renewal process
where a small administration fee is charged, or at the very
least a reapplication process. This is to weed out the dead
wood. Of course, if you omit this process, as some are, and
inactive distributors are still technically considered in the
program, then essentially they are "distributors" for life! No
matter how many quit, the "total distributor" figure will always
be climbing. What's more, the company can now claim a "zero
percent attrition rate!"
And it would be true -- technically.
MLM programs that employ a binary compensation plan have a
unique advantage in this area that's exclusively their own. In a
binary, one person can potentially occupy numerous "income
centers." I know of at least two such companies they are
currently claiming a "total distributor" figure based on the
total number of income centers. Fortunately, most of the binary
plan contingent have not followed suit.
So here's the formula to build a "one-million distributor
company" within five years:
1. Allow anyone to sign up for free, over the phone.
2. Count product customers as distributors, even if they only
order once and you never hear from them again.
3. Allow them to sign up as many times as they wish, or at least
disallow it and look the other way.
4. Allow them to sign up any and all family members.
5. Never purge your company database of inactive distributors.
(Or, you can just not reveal your total distributor figure and
just let your distributors "estimate." That should at least
double the actual amount.)
Just imagine if Amway would adopt the previous criteria when
defining "distributor." They could easily claim to have
100-million of them by now! In fact, I recently saw an ad for a
popular MLM program with the headline "Over 250,000 people have
joined (blank) International!" Of course, the ad doesn't mention
that well over half of them are no longer distributors.
Semantics plays a very important role in the MLM industry today.
By changing the standard definiteion of various aspects,
companies today can create the illusion that they are in what
ever stage of growth they desire. Want to sound like a "ground
floor opportunity?" Just say you're in "pre-launch" -- even if
you're in your second year of business. Want to sound like a
mature, stable company? Count all the years you thought about
starting an MLM operation and then claim "ten years in
development" -- even if you launched yesterday. Want to sound
like you're entering a massive momentum stage? Count every
single person who contacts your company, for any reason, as a
distributor -- then heavily promote how many distributors are
joining each month.
Several years ago, this same logic was used by the second
baseman on my Little League team. After losing the final game of
the season by a goodly margin, and all but three of the previous
seventeen games, this curly-haired little seven year old
attempted to comfort me by exclaiming, "Ya' know, coach, not
counting the games we lost, we were UNDEFEATED!"
This also reminds me of the debate regarding whether the
legalization of drugs would effect the crime rate. Advocates of
this idea claim it would drop it dramatically. Of course it
would! If you make fewer things illegal, they'll be fewer laws
broken. Hey, why don't we just declare everything legal? Then we
would have virtually no crime!
So, let's get to the big question: How can you, personally,
recruit 100 distributors a day, every day of the week? Simple.
Get your company to employ the following recruiting system: You
walk up to someone on the street, tap them on the shoulder twice
with the index finger of your right hand, and say "I dub thee a
distributor." That's it!
Think about the possibilities. You could literally recruit a
thousand new distributors each day if you found a busy
intersection in a major city. And if you trained just a handful
of people in your downline to do the same, you could build an
organization over 10,000 within days! And, of course, your
company could easily claim to have over one-million distributors
within just a few short weeks.
Now, understand, no one will make one thin dime in commissions.
But remember, it's recruiting figures that count in 2005
Happy Banking
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